99/100 LACP Platinum · AKR Gold Cannes Corporate · Toyota 1M+ downloads · KAI Group

Corporate Reputation · Listed Companies · SOEs · Regulators · Since 1998

When a company is searched, the reference should be its own source of record.

Today, the first question about a company is often answered across digital channels. What surfaces may be the official information, or fragments that are incomplete. SAMCGI helps prepare the reports, narrative, and digital presence so a company's official source is easier to understand, find, and trust.

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27+ yearsoperating since 1998
220+ organizationsdocumented experience archive since 1998
38 recognitionsdocumented awards & nominations; partly curated
AKR Corporindo Annual & Sustainability Report 2023–2025
AKR Corporindo Annual & Sustainability Report 2023–2025, prepared by SAMCGI · LACP Platinum 99/100
01 Readable by Humans

The complexity of reports, ESG, governance, and performance is turned into a clear narrative.

02 Easy to Find & Reference

Information structure, metadata, and official content are arranged to be easier to find, cite, and reference.

03 Trusted by Stakeholders

The same fact appears consistently across the company's reports, website, and official channels.

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Latest insight
The Annual Report becomes a company's most credible voice. A key opportunity to strengthen the Sustainability Report. AI assists the reporting process, but strategic direction stays human. Documenting 65 years of AKR Corporindo's impact.
Read insight →
Context

Corporate reputation is now read through two layers: the stakeholders who judge it, and the digital channels that summarize the information for others.

Risk 01

Narrative control

When official information is unclear or scattered, what surfaces when the company is searched is not its official version, but other parties' interpretations.

Risk 02

Accuracy & governance

A single figure that differs across the report, the website, and a public summary can become a question in the eyes of investors, media, and regulators.

The principle is simple: official information must be clear, consistent, credible, and traceable. What has changed is how information is found, summarized, and shared on.

SAMCGI's position

Reporting credibility and digital clarity now need to work as one system.

SAMCGI connects corporate reporting, storytelling, and official digital presence so a company's official information is easier to understand, trust, and trace.

Reporting Discipline

Official data, well-ordered

Annual reports, sustainability reports, governance disclosures, and a performance narrative that is accurate, consistent, and ready for stakeholders.

Digital Presence

A clear reference space

Corporate website, IR hub, ESG hub, media center, and a content structure that makes it easy for the public to find the official source.

Official Source Reputation

One official-reputation ecosystem

Reports, website, narrative, and proof of work arranged as one source-of-record that leaders, investors, media, and stakeholders can rely on.

Who We Are & How We Think

We organize a company's official source so that facts, narrative, and design work together as a trustworthy reputation.

SAMCGI was born from the discipline of corporate communication: understanding official data, safeguarding accuracy, building the story, then translating it into reports, websites, films, and communication assets worthy of leaders, investors, regulators, media, and the public.

01

Facts are the foundation.

Every narrative begins from data, official documents, business context, governance, and a message that can be accounted for.

02

Design must clarify.

Visuals are not mere decoration. They help stakeholders read priorities, understand structure, and grasp substance.

03

Reputation requires consistency.

Reports, website, profile, video, and public communication must carry an aligned message so the company is easy to recognize and trust.

Leadership & accountable lead

One accountable lead, backed by firm capacity since 1998.

Reputation work demands clear accountability: you know who is responsible, and which standards we follow.

Giant Hermanto

Giant Hermanto

President Director · SAMCGI (PT SAM Indonesia)

Leads SAMCGI as a corporate reputation communication partner, carrying the SAM heritage since 1998. Focused on the needs of listed companies, SOEs, and regulators.

Recipient of the A'Design Award 2019, Teatro Sociale, Como, Italy. Documented in financial media.

Experience
SAM heritage since 1998, two roots: digital, then corporate reporting.
Client scope
Listed companies (Tbk), SOEs (BUMN), regulators (OJK), and enterprises.
Reporting standards
Prepared to ARA criteria & OJK regulations for annual reports, and GRI standards for sustainability reports.
Quality of work
Work that has won Cannes Corporate Gold, LACP Platinum 99/100, LACP Worldwide, and German Design, always credited to the client.
Documented archive
220+ organisations, 38 recognitions, archive references, not live metrics.

Awards were won by clients for work prepared by SAMCGI. Archive figures refer to SAMCGI's internal documentation.

SAMCGI solutions

Our solutions are built as an official-reputation system, not a list of standalone services.

Every offering starts from one core need of large companies: official information must be consistent across reports, the website, stakeholder communication, and public search channels.

Strategic entry point

Official Source Audit

A rapid audit to see whether reports, website, ESG disclosure, corporate profile, media center, and digital channels already serve as an official reference that is clear, consistent, and easy to find.

  • Maps inconsistencies in data and narrative.
  • Assesses the website's readiness as a source-of-record.
  • Prioritizes actions across reputation, reporting, investor relations, and ESG functions.
01

Corporate Reporting Prestige

Annual report, sustainability report, integrated report, executive summary, bilingual writing, visual system, infographics, and final production.

Impact Investor trust · governance confidence
02

Corporate Digital Presence

Corporate website, investor relations hub, ESG hub, governance module, media center, UX/UI, front-end implementation, plus the arrangement of reference pages, metadata, FAQ, and the linking of official content so stakeholders more easily find the right answer from the company's source.

Impact Official clarity · stakeholder access · trusted reference
03

Corporate Storytelling

Company profile, corporate film, leadership message, reputation campaign, transformation narrative, and institutional communication assets.

Impact Leadership alignment · reputation narrative
04

Annual Reputation Partnership

An annual partnership for reports, website updates, corporate content, event support, media assets, social presence, and a reputation calendar, including a campaign pack for pivotal moments: corporate actions, ESG milestones, public expose, report launches, and positioning shifts.

Impact Continuity · stakeholder engagement · momentum credibility
Method

From official data to a reputation source of record.

01

Official-information audit

Mapping reports, website, public channels, key messages, performance data, ESG, governance, and potential inconsistencies.

02

Narrative & structure

Building a story architecture that is easy for senior readers, investors, media, and decision-makers to follow.

03

Design system & experience

Translating the narrative into visuals, pages, components, and a journey that is mobile-first and governance-safe.

04

Traceability of the official source

Arranging page structure, concise content, and information links so the official source is easier to find and reference correctly.

05

Proof & stewardship

Separating third-party proof, client context, and internal claims so credibility never feels overstated.

Digital readability is a discipline of preparation, not a guarantee of outcomes. Many external factors influence what appears in search channels; what we are accountable for is the quality, consistency, and traceability of the official source.

One year, one system

One partnership across a full year: reports made, published, made machine-readable, then reputation upheld, and the cycle repeats.

Our four solutions aren't a list of separate services, but one annual reputation cycle. That is the Annual Reputation Partnership.

  1. 01

    Make the report

    Readable by Humans

    Annual & sustainability reports that are accurate, clear, and worth reading for leaders, investors, and regulators.

  2. 02

    Publish

    Corporate Digital Presence

    Corporate website, IR hub, and ESG hub as the official home of information.

  3. 03

    Make it findable

    Easy to Find

    Structure, metadata, and an official source that is easy to find and readable by both humans and machines.

  4. 04

    Reputation upheld

    Trusted by Stakeholders

    When searched, investors, regulators, and media reference the right official source.

↻ Repeats every year, the next report begins from a reputation already secured.

PLN Nusantara Power corporate and Investor Relations website
Publish + Find nodeCorporate & IR website for PLN Nusantara Power, Investor Relations, Sustainability, bilingual. Prepared by SAMCGI.
Axioo digital ecosystem: product catalogue and For Business page
Corporate Digital PresenceAxioo product ecosystem & For Business page (axiooworld.com). Prepared by SAMCGI.

Site visuals are shown with client permission as evidence of work. Platforms remain the clients'; what SAMCGI prepares is the structure, narrative, and digital experience.

Recognition & Validation

Validation you can read from awards, media coverage, and client voices.

Proof is layered: international recognition, media coverage, and client voices, each carrying its source. What we claim is the quality of the work SAMCGI prepared; the results achieved remain the client's, and we state our attribution limits openly.

LACP Vision Awards, Platinum Winner 99/100 Platinum ESG Report, AKR Corporindo
Cannes Corporate Media & TV Awards 2016, Gold Winner Gold Toyota Kijang corporate film
LACP Vision Awards, Top 100 Worldwide Gold Worldwide Annual Report, Garuda Indonesia
A' Design Award & Competition Silver Minna Padi corporate film
ARC Awards International ARC Awards Annual report recognition
German Design Award Winner 2018 German Design Award Communication design validation
Media Coverage

Coverage that reinforces the context of the work.

Bisnis.com · 10 Juli 2019

SAM CGI and Minna Padi win an A’Design Award in Italy.

National economic media noted the collaboration between SAMCGI and PT Minna Padi Investama Sekuritas Tbk. on the corporate film We Are Ecosystem.

Media Indonesia · 10 Juli 2019

A creative video by SAM CGI wins an award in Italy.

National coverage tied the A’Design Award to the series of international validations SAMCGI's work has received.

MIX Marcomm · 10 Juli 2019

Creative work earns international recognition once again.

Marketing-communication media noted the achievement of We Are Ecosystem in the Advertising, Marketing, and Communication category.

ANTARA News · 18 Oktober 2016

The Toyota Kijang corporate film earns international recognition.

National news-agency coverage gave context that Indonesian creative work can stand on the global corporate-communication stage.

Client Testimonials

Client voices that clarify the work's impact.

“Raising Indonesian public awareness of the importance of investing early.”

Triny Talesu · Director, PT Minna Padi Investama Sekuritas Tbk. via Media Indonesia, 10 July 2019

“Indonesia's creative industry can compete at the international level.”

Warih Andang Tjahjono · Vice President Director, TMMIN via ANTARA News, 18 October 2016

Quotes are shown as public context previously published by media. Additional testimonials can be added once publication consent from the relevant client is available.

Client References

Direct reviews from client teams who worked with SAMCGI.

These excerpts show what often determines the success of a corporate project: responsiveness, accuracy in understanding the brief, output quality, and coordination discipline.

“The SAMCGI team's performance has been excellent, communicative, responsive, and always ready to help meet our every request. The final result matched our expectations, with a design tailored to our company's character. Going forward, we hope the themes can be more varied to feel fresher. On timing, the work also ran smoothly and the SAMCGI team adapted to our needs and schedule, especially for the SR and PJP projects we hope can be the next priority.”

KB Bank SyariahAkbar · Corporate Secretary Dept.

“SAMCGI has a solid team that is responsive to client needs. They understood our expectations well, especially on design and layout, so the results matched our expectations. Communication was also very effective across channels such as WhatsApp Group and Google Drive. Output quality was optimal, consistent with our brief and direction. The timeline met expectations too, any changes were due more to delays in data and materials from our side. Overall, the SAMCGI team's performance and quality have been excellent.”

PT HakaastonHarya · Corporate Communication Dept.

“The SAMCGI team was very helpful and responsive to every need and change that arose during the project. Communication was effective and open, keeping coordination and information flow smooth. The project output met expectations and the agreed standards. The timeline was well structured and met on schedule. Overall, there is nothing major to improve, going forward, simply maintain the consistency of the work quality and communication, which have been excellent.”

PT Matahari Putra Prima TbkDetryanti · Corporate Secretary Dept.
Otoritas Jasa Keuangan AKR Corporindo Garuda Indonesia Toyota PLN Nusantara Power KAI Group Indomobil KB Bank QNB
Origins · Two roots

We didn't move from digital to reporting. We grew both, then connected them.

Digital roots since 1998, reporting depth over the last decade. Precisely because it has both, SAMCGI can connect reporting, publication, and machine-readability into one reputation system, a space neither reporting houses nor digital agencies occupy.

  1. 1998–2010

    Digital Roots

    Born as a digital studio, websites, interactive corporate profiles, and back-end programming. Built the digital presence for Garuda Indonesia, Coca-Cola (Bubu Award 2002), and Cisco. Two-time Enterprise 50 Award winner (Accenture–SWA).

    Root: machine-readability & findability
  2. 2010–2019

    Reporting Depth + Platforms

    Digital discipline deepened into corporate reporting and platforms: Toyota annual report (Gold Cannes), QNB & AKR (LACP Platinum); alongside corporate websites for Pertamina (with IR & governance), TMMIN, BCA, and PT PP, plus measurable platforms such as the FIFGroup site (visitors recorded +1,400%).

    Same clients, two capabilities
  3. 2020–2025

    Reputation Partner

    The two unified: reports made, published, and made machine-readable, OJK, PLN (investor-grade IR Hub), KB Bank, Indomobil. Digital findability and reporting credibility become one source-of-record.

    A bridge that demands two roots

The SAM heritage since 1998 (today PT SAM Indonesia / SAMCGI). Work is prepared for clients; achievements and platforms remain the clients'. Historical figures are recorded in SAMCGI's credentials.

Recognition across decades

Recognized by international juries since 2016, and still going through 2025.

Awards are won by clients for work SAMCGI prepared. The older ones prove the standard was tested; the recent ones prove that standard is still upheld.

The Gold Dolphin trophy and certificate from the Cannes Corporate Media & TV Awards 2016 for the Toyota Kijang film (TMMIN)
2016 · Gold, Cannes Corporate Media & TV AwardsThe film “Toyota Kijang: From Indonesia to the World” (TMMIN), the first Indonesian film to win, from 989 global entrants.
The SAMCGI team in front of the winners' wall at the German Design Award 2018 in Germany
2018 · German Design AwardThe SAMCGI team in Germany, recognition for corporate communication design quality.
  1. 2016Gold, Cannes Corporate Media & TV Awards, Toyota Kijang film (TMMIN).
  2. 2018German Design Award, corporate communication design quality.
  3. 2019A’Design Award Silver (Italy), Minna Padi “We Are Ecosystem”.
  4. 2024AKR, LACP Platinum 99/100, #11 Asia-Pacific · OJK, 5 consistent report editions (2019–2024) · PLN, investor-grade IR Hub live.
  5. 2025KB Bank, Annual Report for 3 consecutive years (2023–2025) · Indomobil, parent retained 4 consecutive years (2021–2025).

The reception photos are SAMCGI documentation. Awards remain the clients’; what SAMCGI claims is the quality of the work prepared.

Heritage · Since 1998

Trusted by major names, long before today.

For more than two decades, SAMCGI has been trusted by a range of institutions and major brands to help build corporate communication assets, reporting, company profiles, campaigns, and digital presence.

Coca-Cola Nestlé Unilever BCA Bank Indonesia HSBC HM Sampoerna United Tractors Garuda Mitsubishi

Names are shown as part of a cross-industry experience record. Scope details can be tailored in a portfolio or credentials material to suit client needs.

Selected work

A proof stack across reporting, regulators, digital presence, and storytelling.

Reporting · ESG

AKR Corporindo

Annual Report, Sustainability/ESG Report, and Summary across years, achieving LACP Platinum 99/100 and IARA Excellent 4-Star.

Scope
Reporting system · ESG narrative · visual summary
Verified result
LACP Platinum 99/100, ranked #11 in Asia-Pacific.
Third-party validatedWon by AKR Corporindo · Prepared by SAMCGI
View case detail →Discuss similar work →
Reporting · Regulator

Otoritas Jasa Keuangan

Visual communication strategy and multi-year annual-report production for the national financial-services regulator.

Scope
Annual report · visual governance · publication system
Verified result
5 consistent report editions (2019–2024), bilingual, for a regulator.
Client OJK · Prepared by SAMCGI
View case detail →
Digital · Investor-grade

PLN Nusantara Power

Website rejuvenation with ESG architecture, IR hub, governance module, energy map, and a bilingual experience.

Scope
Corporate website · ESG hub · governance module
Verified result
A bilingual investor-grade website now serves as the official reference for global audiences (2024).
Client PLN Nusantara Power · Built by SAMCGI
View case detail →Discuss a corporate website →
Digital Ecosystem · Technology

Axioo World

An integrated digital ecosystem for e-commerce, after-sales service, product experience, community, and brand authority.

Scope
8+ sub-platforms · D2C/B2B · service ecosystem
Verified result
Readability score 64 → 81 (+26.6%), identical method, re-auditable.
Client Axioo · Built by SAMCGI
View case detail →Discuss a digital ecosystem →
Film · Global recognition

Toyota / TMMIN

The film “Toyota Kijang: From Indonesia to the World” won Gold at the Cannes Corporate Media & TV Awards.

Scope
Corporate film · heritage story · national pride
Verified result
Gold at Cannes Corporate 2016, the first Indonesian film to win, from 989 global entrants.
Third-party validatedWon by Toyota (TMMIN) · Produced by SAMCGI
View case detail →
Storytelling · Financial Services

Minna Padi Investama

The corporate film “We Are Ecosystem” and a corporate website that brought the securities-industry narrative to life, credibly.

Scope
Corporate film · website · brand narrative
Verified result
A’Design Silver 2019 (Italy), covered by 4 national economic media.
Third-party validatedWon by Minna Padi · Produced by SAMCGI
View case detail →
Reporting · Aviation

Garuda Indonesia

Annual Report 2016 and 2017 recognized with LACP Gold Worldwide, Top 100 Reports Worldwide, 3rd place at the Annual Report Award Indonesia, and a Bronze ARC Awards International.

Scope
Corporate Reporting · Corporate Narrative · Visual Storytelling
Verified result
LACP Gold Worldwide (2016 and 2017) · Top 100 Reports Worldwide · 3rd place ARA Indonesia · Bronze ARC 2018.
Third-party validatedWon by Garuda Indonesia · Prepared by SAMCGI
View case detail →
Integrated report

KAI Group

Multi-entity integrated reports across years for KAI Group holding and subsidiaries: parent, tourism, property, logistics, and commuter.

Scope
Integrated report · multi-entity reporting · editorial structure
Verified result
5 integrated reports for 5 entities (2019 to 2024).
Client KAI Group · Prepared by SAMCGI
View case detail →
Integrated report

Indomobil Group

Multi-entity Integrated Reports across years for the holding and its subsidiaries, building an adaptive reporting standard.

Scope
Integrated report · multi-entity reporting · visual system
Verified result
10 integrated reports · parent retained 4 consecutive years (2021–2025).
Client Indomobil Group · Built by SAMCGI
View case detail →
Annual partnership

Telkom Landmark Tower

Documentation, events, social media, website rejuvenation, articles, annual report, and corporate graphic support within one year of work.

Scope
Annual support · website · content · event asset
Client Telkom Landmark Tower · Built by SAMCGI
View case detail →
Digital · Financial Services

KB Bank

Strengthening the digital presence and corporate content to clarify stakeholders' access to official information.

Scope
Website support · content structure · visual refinement
Verified result
Annual Report for 3 consecutive years (2023–2025), aligned with POJK and the KB Korea parent standard.
Client KB Bank Syariah · Prepared by SAMCGI
View case detail →
Reporting · Energy

Pertamina Group

Corporate communication and reporting-material support for national energy reputation needs.

Scope
Corporate material · reporting support · visual communication
Client Pertamina Group · Built by SAMCGI
View case detail →
Integrated report

ASSA Rent Group

Multi-entity integrated reports for ASSA Rent Group: the vehicle-rental parent and the Autopedia and financing lines (2024 to 2025).

Scope
Integrated report · multi-entity reporting · editorial structure
Client ASSA Rent Group · Prepared by SAMCGI
View case detail →
Reporting · Banking

QNB Indonesia

Annual Report 2015 and 2016 recognized with LACP Platinum Worldwide 2015 and 3rd place at the Annual Report Award 2016, Listed Private Financial category.

Scope
Corporate Reporting · Corporate Narrative · Visual Storytelling
Verified result
LACP Platinum Worldwide 2015 · 3rd place, Annual Report Award 2016 (Listed Private Financial).
Third-party validatedWon by QNB Indonesia · Prepared by SAMCGI
View case detail →
Annual partnership · Energy & Mining

HARITA Nickel

A reputation operating system for nickel operations on Obi Island: unifying CSR, corporate, and digital communication under environmental and social scrutiny.

Scope
5 CSR pillars · 3 corporate films · 2 websites · 1 brand identity
Client HARITA Nickel · Built by SAMCGI
Discuss a reputation partnership →
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Q&A by role

The questions that commonly arise in each strategic function, answered directly.

Because reputation determines the trust of investors, regulators, partners, and talent. When a company's information is unstructured, perception forms from incomplete sources, and now forms faster, because machines summarize it for the public.

Through a flow grounded in official data, layered review, terminology consistency, and adherence to GCG and ESG context. The goal is singular: no conflicting versions of information when anyone inspects it.

Because the website is often the first official source opened by investors, analysts, media, and machines. Poor structure makes a listed company look less transparent, even when its data is actually strong.

With a foundation of message, tone, and proof points reused across reports, the website, video, and presentations, so the same fact appears wherever it is searched.

By tying the narrative to data, policies, programs, achievements, and challenges, including the unfinished ones. Credibility comes from traceability, not from looking green.

Insight

The latest perspectives to keep corporate communication relevant.

13 May 2026 · Perspective

The Annual Report becomes a company's most credible voice.

Reports are no longer read only for compliance. They become the primary window for investors, regulators, business partners, media, and the public to understand a company's direction.

Impact: investor trust · governance confidence
30 Apr 2026 · Sustainability

A key opportunity to strengthen the Sustainability Report.

A strong sustainability report does not stop at a list of programs. It explains context, benefits, outcomes, and the links to long-term business strategy.

Impact: ESG credibility · stakeholder confidence
29 Apr 2026 · Reporting Workflow

AI assists the reporting process, but strategic direction stays human.

Technology can help tidy data, patterns, and language consistency. But judgment, reputational sensitivity, and storytelling must still be led by a professional team.

Impact: workflow efficiency · narrative quality
27 Feb 2026 · Collaboration

Documenting 65 years of AKR Corporindo's impact.

A company milestone becomes more meaningful when data, achievements, national contribution, and social impact are arranged into a clear, credible narrative.

Impact: corporate legacy · public trust
Strategic discussion

Start with one question: when your company is searched, is its official source the reference?

Send your needs for reporting, a corporate website, ESG communication, or a digital-presence audit. The SAMCGI team can prepare the right direction of work, scope, and implementation stages.

Email SAMCGI +62-21-2272-0995
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